3 resultados para 150503 Marketing Management (incl. Strategy and Customer Relations)

em Universidad del Rosario, Colombia


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World Health Organization (WHO) has prioritized physical activity (PA) as one of the mostrelevant strategies leading the decreasing prevalence of noncommunicable chronic diseases. Pedometer has emerged as one of the valid intervention programs, reliable and useful to assess,measure and promote the physical activity practice, through counts the number of steps perday. One of the aims is to establish the goals based on steps per day made by a person and thepositive feedback, which can generate behavior changes and adoption of healthy habits, from a regular physical activity practice perspective. This review attends to enhance the current state ofpedometer program, as an intervention one, in all kind of population; its health impact and theapplication methodologies, using the pedometer as a steps quantifier device, with feasible access,use and management. Additionally, the review will be useful as a framework to design futureresearch projects, aim to develop, adapt and apply evidence based pedometer protocols, insideclinical, academic and community context.

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Multicultural leadership is a topic a great interest in nowadays globalized work environment. Colombia emerges as an attractive marketplace with appealing business opportunities, especially for German enterprises. After presenting Colombia’s current political, social and economic situation, the thesis elaborates the complex subject of cultural differences while focusing on the peculiarities of German and Colombian national cultures. The resulting implications for a team’s collaboration and leader effectiveness are theoretically supported with reference to the landmark studies of Hofstede and GLOBE. By utilizing semi-structured interview techniques, a qualitative research enriches the previous findings and gives an all-encompassing insight in German-Colombian teamwork. The investigation identifies distinctive behavioral patterns and relations, which imply challenges and factors of success for multicultural team leaders. Finally, a categorical analysis examines the influence of cultural traits on team performance and evaluates the effectiveness of the applied leadership style.

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En este ensayo el autor analiza, o más exactamente critica, la esencia del pensamiento “estratégico” y los modelos de gobierno corporativo de tipo anglosajón, y el pensamiento neoliberal dominante que predomina en la escena académica y gerencial, dibujando simultáneamente los escritos que sobre este tema han predominado desde el punto de vista histórico, epistemológico y metodológico. El autor se refiere específicamente al “Porterismo”, presentando una profunda critica, tanto a las teorías de gerencia “estratégica” como a los autores más notables en este campo, principalmente, Michael Porter.